I really wanted to talk about this because I feel like it is so easy to attempt to copy other influencers and Instagram accounts instead of creating truly authentic content. Focus on things YOU enjoy and creating a feed YOU like. It doesn’t matter what everyone else is doing! Focus on creating content that you like- you’ll be surprised when other people are drawn to your authenticity!
One way to stand out is by having another creative platform on your website like a blog or a podcast. Having a blog has helped me generate various audiences that are niche-specific. Being an amazing influencer means you have more platforms than JUST Instagram. The more popular you are on a large amount of platforms increases your value tremendously. Another platform that has really helped me out is Pinterest. Because I have over 100,000 followers on the platform, my blog and Instagram has received hundreds of thousands of views through my pins and images on Pinterest.